Mara Powell

​Bounce Coalition Partners with Humana to Provide Trauma-Informed Training to Employees serving Kentuckians with Medicaid

Louisville, KY (September 17, 2020) – The Bounce Coalition is partnering with Humana to provide trauma-informed training for the managed care organization’s employees serving Medicaid members in Kentucky.

Across the country, there is growing recognition of trauma’s profound negative impact on the health and well-being of children and adults. Exposure to abuse, neglect, systemic discrimination, and violence increases the risk for poor health outcomes throughout life. Yet it is possible to foster resilience, equipping people with the tools to effectively respond to adversity and bounce back. Using Bounce’s resiliency-building training resources and evidence-based model, Humana employees will participate in a series of Bounce educational workshops to understand the impact of Adverse Childhood Experiences—also known as ACEs—the importance of self-care, and practical strategies to build resilience within themselves and those they serve.

In May, Humana was selected by the Kentucky Cabinet for Health and Family Services to continue serving children and adults across the health company’s home state of Kentucky through the Department for Medicaid Services. Humana currently provides coordinated medical, wellness, and pharmacy benefits coverage and services to 150,000 Kentucky Medicaid recipients. Under the new agreement, Humana Medicaid will serve eligible Kentuckians in January 2021. The statewide program will serve approximately 1.26 million Medicaid enrollees.

Implementing Bounce training supports Humana’s goal to add specialized programs and services tailored to meet the needs of people covered by Medicaid.

“The Bounce Coalition is committed to supporting individuals and organizations as they implement trauma-informed approaches in practical, everyday settings,” said Betty (BJ) Adkins, Co-Chair of the Bounce Coalition. “Research demonstrates that building a trauma-informed health care organization that acknowledges a person’s life experiences is key to delivering effective care and has the potential to improve patient engagement, treatment adherence, and health outcomes. Implementing trauma-informed care may also reduce provider and staff burnout and workforce turnover.”

​”Humana is a proud leader in healthcare innovations and community wellness, which is why we are eager to partner with the Bounce Coalition. We know that to best serve our members we must understand the impact of adversity and importance of sustainable trauma-informed and resilience-building practices to build a stronger workforce and healthier communities,” said Jeb Duke, Medicaid Regional President for Humana.

​For more information about the Bounce Coalition and its training resources, visit


​About The Bounce Coalition
The mission of Bounce is to build the resilience of children and families by improving knowledge about the impact of adverse childhood experiences (ACEs) and the skills to help people bounce back from adversity. Since Bounce was launched in Kentucky in 2016, it has provided training and education to thousands of people. In 2020, it became a program of Kentucky Youth advocates. Visit to learn more.

About Humana
Humana Inc. is committed to helping millions of medical and specialty members achieve their best health. A successful history in care delivery and health plan administration is helping Humana create a new kind of integrated care with the power to improve health and well-being and lower costs. Humana’s efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.